About
We develop brands and engaging digital experiences across platforms.
We believe that all businesses will require deep creativity to adapt to the new global economy.
But we did walk away with some inspiring lessons from members of our community who are courageously sharing their thoughts.
They’re showing up boldly, imperfectly, and whole: inspiring the rest of us to carry that torch, to step out in our own communities, empowered by and privileged to whatever identities we embody. To start conversations. To step up when called, and step aside for others without hesitation.
Some of the biggest insights came from members of communities that we don’t hear from often enough, from voices that should be elevated, from those that often go unheard. Thank you to Earth Guardians, Pattie Gonia, Leah Thomas of Intersectional Environmentalist, Simone Johnson of Future Coalition, and to so many other speakers who showed up and spoke their truth. We were so inspired, moved, and grateful to be there.
This list is in no way comprehensive, but here are some of the key themes that we were really inspired by:
Humans have survived and thrived due to our socially cooperative nature. The healthiest ecosystems rely on symbiotic relationship, interconnection, and community to keep them moving in a positive direction. As Pattie Gonia, (environmental warrior, proud LGTBQIA+ activist, and co-founder of Outdoorist Oath) shared in her powerful keynote, “the revolution will be relational.” Couldn't agree with this more!
No matter how big or small, every species, every human, every business plays an important role in our planetary system. A movement requires diversity of superpowers, not just presence on the front lines. We need to recognize in ourselves, and others, when the time is to step into power. This idea resonates with us deeply as Quail, and we dug deeper into that idea recently in a blog post.
Don’t stay silent in moments that require your voice. Don’t keep what you know is right buried beneath what you think other people will think or say.
To clarify the point above, the moment doesn’t always need your voice or input. Recognize when those moments are. Sit back, pause, listen, observe, take your time before just jumping into the conversation. Context is everything.
As children, life was an intuitive exploration until we reached that pivotal moment of caring what others thought of us. Our inner children hold a powerful compass, innate creativity, and deeply felt relationship with others. Listen. A huge thank you to Simone Johnson from Future Coalition for reminding us all of that.
Often the most uncomfortable situations are those that promote the most growth. Like seeds that need to be hardened off before planting in the garden, it’s important to go through tough periods to reach stages of transformation.
Lead by example, and learn by doing. Even if your idea isn’t fully formed yet, sitting on beliefs, ideas, inspiration, and more isn’t helping anyone—especially not you.
Growth through small, informed improvements is a impactful kind of innovation. Failures in this process are essential to showing up with accountability. Admit your mistakes, internalize lessons, and keep showing up. Thank you to Patagonia CEO Jenna Johnson for sharing this experience of many years of incremental improvements in Patagonia’s history, and being an incredible example of what it means to be truly introspective and reflective as a business.
Attending this conference was truly the experience of a lifetime. We got to sit and listen and engage with people that share our values, that deeply care about doing better for people and planet, and are ready to stop talking about it and take action.
We learned that, even if that action isn't perfect, it still is important to take the first step. Doing better for the world is a journey, and we will all approach it differently: with different ideas, gear, maps, and compasses. But at the end of the day, we're all showing up for the same reason: we care. We love our world, we know that people are good and that we're all connected.
We just need to wake up.
1% for the Planet represents a global network of businesses, individuals and nonprofit organizations tackling our planet's most pressing environmental issues. Each business or individual member commits 1% of their annual revenue to give back to environmental non-profits; today, there are more than 5,000 participating business members.
The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems. – Yvon Chouinard in his book Let My People Go Surfing
At Quail, both co-founders were both prior 1% for the Planet members, so it was natural for Quail to join as a new member of 1% for the Planet since formation in early 2022. Check out our jointimpact here.
